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Product Design is the Key to Model Success

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So you’ve been busy building your business. You’ve concentrated on marketing. You’ve gotten out there and posted to Facebook and Twitter. You’ve posted your story on all your sales pages. You have created your blog. You have even written articles and posted them everywhere in the web. You’ve hung around forums and posted ‚till you have been told to stop. You have been building your brand like gangbusters.

However have you forgotten something?

The biggest model success factor is not marketing. It is delivering in your promises. It is delivering a quality product to your customers.

And for these of us creating learning content material meaning your biggest success factor is product creation. You see it’s in product design and creation that the majority of your quality goes to be inbuilt — or left out.

Within the brief term, folks listen to your branding efforts. Your marketing is a key factor in developing their opinion of your quality. They listen to your promises — both said and implied — after which make a decision. Your marketing will persuade people that you simply do know what you are doing. And that you just will deliver a quality product.

However in the long term, they will judge you by how well you actually deliver on these promises. They choose you by the quality of your products. By the quality of your services. And by the quality of the relationship they develop with you. And within the internet marketing business developing a long run relationship with your prospects is a key to success. That is why list building is so important.

And when creating courses and eBooks and other data products the biggest affect in your quality is how you design and develop your products.

Quality in a learning content material product is measured on three levels.

The primary is content. However your prospects — your audience — are taking your course precisely because they don’t know the content. They are there to study the content. So their judgment of the quality of that content material is different. It isn’t based on how well you know your subject.

Instead your prospects will choose your content material based on how well it meets their wants and expectations. Did you design the product to unravel a specific problem they are having? Did you design your product round their motivations? That’s how they will choose your content.

The second thing they will choose you on is organization. Do you appear to understand the topic well enough to present it so that they understand? Do you go off into odd regions? Do you make logical sense in your presentation?

Finally they will choose you based on delivery. Does it look professional? How is your spelling? How is your grammar? Do you appear to be friendly and straightforward to speak to?

However it’s not that simple. You see the way you deliver quality content material entails intently figuring out and focusing on your customer. And that very same goal customer you defined in the product design and creation process will be used for all of your contacts with your customers. Including making your marketing goal your desired customer. So your quick term affect in the end also is dependent upon the quality of your product design process.

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